MrBallen's Meteoric Rise To The Top Of YouTube Darlings Explained

After things began to really chug along on TikTok and YouTube, MrBallen figured he might as well expand yet again. In February 2022, he launched his podcast, "Strange, Dark & Mysterious Stories." He told The Verge that he always figured his content style would work well as a podcast, but he didn't know where to start. "I really had no idea how to scale a YouTube channel into anything else," he said. But eventually he figured it out, and the results didn't disappoint. As he said to Metro, "I anticipated there would maybe be a lot of people interested in making the jump [from YouTube], but this has been above and beyond my expectations."

Steven Cohen of Cadence13 couldn't believe the momentum of MrBallen's podcast. "[It was] putting up numbers that, honestly, having come from a reasonably big network, I had never seen," he told The Verge. So, in May 2022 Cohen decided to join forces with MrBallen and help with the podcast's brand.

As for what's next? While they continue to take big steps with the brand, they aren't going to rush into anything. "Before we expand, and possibly dilute what it is we've got, we want to be very, very careful," Cohen said in The Verge. "We are rocking this very gently to bed every night, making sure it sleeps well, wakes up renewed and refreshed the next day."

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